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Analysts believed that Netflix’s purchase of the film helped to make the film instantly profitable for Paramount compared to a more traditional theatrical release, while Netflix benefited from the surprise reveal. In February 2018, Netflix acquired the rights to The Cloverfield Paradox (2018) from Paramount Pictures for $50 million and launched it on February 4, 2018, shortly after airing its first trailer during Super Bowl LII. In October 2017, Netflix introduced the “Skip Intro” feature, which allows customers to skip the intros to shows on its platform non gamstop casinos UK through a variety of techniques including manual reviewing, audio tagging, and machine learning. In October 2017, Netflix iterated a goal of having half of its library consist of original content by 2019, announcing a plan to invest $8 billion on original content in 2018. In September 2017, Netflix announced it would offer its low-broadband mobile technology to airlines to provide better in-flight Wi-Fi so passengers could watch movies on Netflix while on planes. In August 2017, Netflix acquired Millarworld, the creator-owned publishing company of comic book writer Mark Millar.

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Netflix executives said that its customers’ love of films by Spacey and show director David Fincher caused the company to acquire the show. This marked the first instance of a first-run television series being specifically commissioned by the service. In October 2011, Netflix and The CW signed a multi-year output deal for its television shows. On September 26, 2011, Netflix announced a content deal with DreamWorks Animation. Netflix quickly apologized, and in October 2011, announced it would retain its DVD service under the name Netflix and that its streaming and DVD-rental plans would remain branded together. That same month, Netflix announced its intentions to rebrand and restructure its DVD home media rental service as an independent subsidiary called Qwikster, separating DVD rental and streaming services.

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On July 21, Zack Snyder, director of Netflix’s Army of the Dead, announced he had signed his production company The Stone Quarry to a first-look deal with Netflix; his upcoming projects included a sequel to Army of the Dead and a sci-fi adventure film titled Rebel Moon. On July 14, 2021, Netflix signed a first-look deal with Joey King, star of The Kissing Booth franchise, in which King would produce and develop films for Netflix via her All The King’s Horses production company. In September 2019, in addition to renewing Stranger Things for a fourth season, Netflix signed The Duffer Brothers to an overall deal covering future film and television projects for the service. In May 2014, Netflix and Sony Pictures Animation had a major multi-deal to acquire streaming rights to produce films.

The agreement also includes a first-look deal for any future direct-to-streaming films being produced by Sony Pictures, with Netflix required to commit to a minimum number of them. Harry and Meghan agreed to a multi-year deal promising to create TV shows, films, and children’s content as part of their commitment to stepping away from the duties of the royal family. Other new projects planned under the team-up include a music project featuring Squidward Tentacles from the animated television series SpongeBob SquarePants, and films based on The Loud House and Rise of the Teenage Mutant Ninja Turtles. In November 2019, Netflix and Nickelodeon entered into a multi-year agreement to produce several original animated feature films and television series based on Nickelodeon’s library of characters. In May 2019, Netflix contracted with Dark Horse Entertainment to make television series and films based on comics from Dark Horse Comics.

As of July 2017, Netflix series and movies accounted for more than a third of all prime-time download Internet traffic in North America. That same month, it was reported that Netflix was among several parties—including Sony and Paramount—in early talks to buy online film discovery platform Letterboxd. In the same month, the company announced Reed Hastings would step down from its board in June of that year. In late-2025, Netflix began to make shifts into podcasts, acquiring rights to exclusively carry video from selected shows from iHeartMedia, Barstool Sports, (including Pardon My Take, Spittin’ Chiclets, and The Ryen Russillo Show) and The Ringer.

In January 2026, Netflix received 17 Academy Award nominations across six titles. It won 30, including eight for Outstanding Limited or Anthology Series winner Adolescence. In January 2025, Netflix received 18 Academy Award nominations across six titles—the most of any studio.

The streaming giant is said to co-produce three feature films with the studio, the first of which would premiere in September 2022. Also on the same day, Netflix announced an Exploding Kittens mobile card game tied to a new animated TV series, which would launch in May. On the same day, Roberto Patino signed a deal with Netflix and established his production banner, Analog Inc., in partnership with the company. On September 21, Netflix announced it would acquire the Roald Dahl Story Company, which manages the rights to Roald Dahl’s stories and characters, for an undisclosed price and would operate it as an independent company. On June 30, Powerhouse Animation Studios (the studio behind Netflix’s Castlevania) announced signing a first-look deal with the streamer to produce more animated series.

• These films must be theatrically released and would not be allowed to be carried on Netflix until 15 months after their release.
• As Netflix increased its streaming output, it has faced calls to limit accessibility to graphic violence and include viewer advisories for issues such as sensationalism and promotion of pseudoscience.
• By May 2011, Netflix had become the largest source of Internet streaming traffic in North America, accounting for 30% of traffic during peak hours.
• In November 2025, Netflix released its first batch of TV games which members play by using their phone as a controller.
• In December 2018, the company announced a partnership with ESPN Films on a television documentary chronicling Michael Jordan and the 1997–98 Chicago Bulls season titled The Last Dance.

That same month, Netflix entered into an exclusive development deal with Shonda Rhimes and her production company Shondaland. In April 2016, Hastings stated that the company planned to expand its in-house, Los Angeles-based Netflix Studios to grow its output; Hastings ruled out any potential acquisitions of existing studios. In January 2016, at the Consumer Electronics Show, Netflix announced a major international expansion of its service into 130 additional countries, making it available worldwide except in China, Syria, North Korea, Kosovo, and Crimea.

Three of its series, Arrested Development, Hemlock Grove and House of Cards, earned a combined 14 nominations (nine for House of Cards, three for Arrested Development and two for Hemlock Grove). Netflix can be accessed via a web browser, while Netflix apps are available on various platforms, including Blu-ray players, tablet computers, mobile phones, smart TVs, digital media players, and video game consoles. In May 2026, Netflix announced that the ad tier will expand to 15 new countries in 2027, including Austria, Belgium, Colombia, Denmark, Indonesia, Ireland, the Netherlands, New Zealand, Norway, Peru, the Philippines, Poland, Sweden, Switzerland and Thailand. On July 20, 2022, it was announced that the advertising-supported tier would be coming to Netflix in 2023 but it would not feature the full library of content. On July 18, 2022, Netflix announced that it would test the account sharing feature in more countries, including Argentina, Dominican Republic, El Salvador, Guatemala and Honduras.